Educational literature supports the idea that video is both an effective tool for reaching broad audiences, a feature that can support a broad range of learners, and an accessible means to support the diverse needs of students.  Our critical stance on video is...

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It's interactive and active learning.

Viewers participate in the video experience. Why would watching video be active learning if listening to a live lecture is not? Because viewing requires interaction. Learners have control of video; they can pause, rewind, and review, comment on video-based discussion forums, or even take a video quiz (more on that later).  

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It's engaging and helps content "stick." 

Video has the potential to be engaging and absorbing. This means you keep your learners' attention. So the content is more likely to "stick."   

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It simplifies and synthesizes complex information.

Simplifying content is important in so many realms. Video can be used as a form of microlearning, as the learner has a short window of opportunity to learn and their experience should not be cluttered with unnecessary "noise" - i.e. icons and graphics that don't help in the understanding of the content. Simplifying content through video also means only focusing on one skill or idea instead of cramming everything into the lesson.
 

You can tell stories through video.

Today's learners learn quickly if pulled into the learning experience. The best way to do this is to tell a story. The learner will form an emotional connection to the content and better absorb content.

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It's mobile and responsive.

Video makes use of relevant and responsive learning. The way that people use the internet has evolved from using a web browser on a PC to currently one's smartphone. Learners use their smartphone to find answers - a just-in-time solution.